Heineken Black Light STR Bottle

With a growing number of creatively designed beer bottles and labels to grab consumer attention, Heineken just unveiled its new bottle, the Black Light STR. 

The bottle was inspired by dark nightclubs that have black lights to light up the dance floor. With light shining through the new Heineken bottle, it suddenly illuminates and reveals a whole new design.

via/freshnessmag.com

Comments

[Simone]

Just FYI: the bottle does not light up because the light shines through it. It's aluminum, but printed with UV ink that appears under black light. Nice concept, though. http://bit.ly/bDEmkD

[Yeah]

I like this bottle design。